OrangeShine is a leading online fashion wholesale marketplace that connects wholesale vendors and retail buyers, worldwide. As one of the fastest growing online wholesale marketplaces today, OrangeShine is dedicated to helping manufacturers increase their product line and brand recognition. We are customer-centric, and never stop thinking about how we can best tailor our services to our customers’ needs (vendors and buyers alike.) 

We are fueled by creating unique experiences that give vendors and buyers access to a new type of e-commerce, where everyone is welcome. Our data-driven approach helps our customers stay on top of market trends, and use our tools to grow their business. B2B commerce is a rapidly growing industry, and our platform provides an opportunity for you to follow your passion while also positively impacting your bottom line. 

What you’ll do: 

• Develop, implement and evolve a cutting-edge content marketing strategy 

• Create innovative, high-quality marketing campaigns to reach new audiences 

• Continually synthesize data and evaluate strategy to align with consumers, and recommend strategic opportunities for future growth 

• Identify, hire and manage external strategic partners, agencies and vendors where needed, to develop and execute strategic marketing initiatives 

• Establish best-in-class infrastructure and develop standards & processes for all aspects of content marketing 

• Identify opportunities, and lead the team in research projects that help uncover consumer behavior and other insights that can help grow the business and increase market share  

• Research B2B fashion industry sales & marketing goals, and collaborate with COO to create and manage OrangeShine’s specific targets 

• Drive audience growth through high quality engaging content marketing, and respond to new opportunities with speed, sophistication and optimal coordination 

• Build and own a marketing dashboard with metrics to monitor such as traffic, conversion, ROAS, LTV, CAC, social media engagement etc.

Qualifications: 

• BA/BS in sales, marketing or a relevant field. Master’s a strong preference 

• 5+ years of experience in an increasingly senior marketing and/or e-commerce role 

• 5+ years of experience leading a Sales & Marketing team 

• Breadth of experience across a broad range of marketing activities: online marketing, public relations, social media marketing, digital advertising, rewards and loyalty programs, events planning etc.

• Proficient in various Google Suite products, Slack and MS Office 

• CRM System experience, such as Monday.com, Zoho, etc. 

• Proven track record of building strong brands and storytelling to drive business results 

• Strong marketing strategist with the ability to translate ideas to successful implementation plans 

• Strong executive presence and excellent presentation skills 

• Strong creative instincts and sense for eye-catching design elements 

Nice to have: 

• Currently managing a marketplace or an e-commerce P&L 

• Fashion, Wholesale, Manufacturing, and/or Retail experience 

• Proven ability to work in a complicated and fast-paced business environment 

• Interest in assuming a prominent role in an entrepreneurial and growth-oriented company 

• A quick study and self-starter who can drive results, problem solve, and be solutions-oriented 

What’s in it for you: 

• 90% paid employee & family health insurance (Medical, Dental, Vision) 

• 401K match 

• 100% paid Life insurance 

• PTO 

• Bereavement time off 

• Anniversary gift 

• Monthly internet reimbursement 

• Flex work option 

• Free membership to a discounts & reward program

OrangeShine is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. OrangeShine fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world