About NOUVEAU RICHE APPAREL
A french phrase used to describe an individual who recently acquired new fortune and act as the wealthy.
Nouveau Riche is a young contemporary brand based in Miami, FL under the parent company A S H BRANDS & CO (A Style House Brands). We are committed to providing quality and value with styles always changing with the trends. From office chic to girls night out, our pieces can easily transition from dress up to dress down.
The Nouveau Riche Lady is a fashion forward, confident woman who just wants to look good so that she may feel good. She is a hard worker that does not mind splurging, but looks for pieces that are versatile. Whether she has new money, old money or hard earned money, she knows that she always wants to look and feel like the RICHE.