Fashion Retail Marketplace for Brands and Retailers

OrangeShine Retail Marketplace is a fashion retail network where wholesale brands add a direct-to-consumer sales channel through connected online stores, and retailers expand their assortment or open a store without buying inventory upfront.

Wholesale fashion brands and vendors, and retailers such as boutiques and online stores, can apply.

Yes. Eligible retailers and brands can apply to offer their own products through the retail network. You must own the products or be authorized to sell them, and meet the product, inventory, and fulfillment requirements in the program terms.

Store owners earn a commission on qualifying sales of participating brands' products, and brands receive payouts for their products sold through connected stores. Commission rates and payout timing vary by vendor and retailer. Under the standard Vendor Service Agreement, proceeds are held for 4 weeks after shipment, then paid by requested direct deposit rather than automatically. The standard terms allow one deposit request per week for an amount exceeding $1,000; your applicable agreement governs your payout terms.

Participating suppliers ship dropshipping orders directly to shoppers, and OrangeShine supports customer service and returns under the program terms. Return eligibility, timelines, and costs depend on the policies that apply to the order.

There is no fee to apply. A commission applies when your products sell through a connected store. The standard Vendor Service Agreement lists a 20% commission on retail sales, unless a different rate is agreed in writing or applies under a promotional program. Additional service fees may apply under your agreement.

You set the retail price for each product you offer and choose which products to make available for retail. This gives you control over your retail assortment and pricing so you can consider your wholesale relationships when planning retail sales.

When a shopper buys your product through a connected store, the order appears in your dashboard and you ship it directly to the shopper. The Vendor Service Agreement recommends shipping in-stock items within 48 hours of receiving the order and requires pre-order items to ship within 3 business days of their original availability date. OrangeShine handles payment collection and customer service.

Eligible brands can work with creators who introduce their products through social content. Creator campaigns are separate from store participation and have their own terms. Learn about the Creator Marketplace.

Yes. When you sell eligible dropshipping products, participating suppliers hold the inventory and ship customer orders. Sellers offering their own products remain responsible for their own inventory and fulfillment.

Yes. Opening a store has no setup fee. Other selling costs depend on your role and program.

No. You can start with an online store provided by OrangeShine. Existing retailers can also use it to offer supplier-fulfilled products alongside their current business. You can connect your own domain to your store.

When you buy wholesale, you purchase products upfront at wholesale prices, stock them, and ship them yourself. When you sell without inventory, the supplier ships each order and you earn a commission. Shop wholesale.